Your Privacy

Dave Whelan Sports Limited is committed to protecting the privacy of all our site visitors and customers. We will not disclose information about our customers to third parties except where it is part of providing a service to you. For example: arranging for a product to be sent to you, carrying out credit/debit card checks and for the purpose of customer surveys/research.

Registration is not required when you order products from DW Sports, However, when you place a order you will be asked to provide various details of your name and delivery address for us to fulfil your order. Information will be collection via the registration process or third party credit reference agencies. Any additional information we collect will be only with your permission.

Dave Whelan Sports Limited handles its security of data very seriously and will investigate any known security breaches & potential fraud.

Customer Consent

DW Sports will not sell your name, address, e-mail address, credit card information or personal information to any third party without your permission. However, we cannot be responsible or held liable for the actions of third party sites from which you may have been linked or been directed from/to DW


If you have made a purchase from the DW Sports store we may occasionally update you on new product arrivals, exclusive product (Intersport & Retail) and special offers via e-mail. All DW Sports members have the option to opt-out of receiving marketing communications from DW Sports/or selected third parties. If you wish to opt out then visit ‘your details’ on ‘your account’ and un-tick the unsubscribe field. Alternatively, you can click the ‘unsubscribe’ link at the bottom of all DW Sports email sent to you previously.

DW Sports Cookies

DW Sports uses cookies to ensure that we give you the best experience on our website. If you continue we assume that you consent to receive all cookies on the DW Sports website.

A cookie is a tiny information file that is sent to your computer, mobile or other device when you visit a website and it will recognise your device on future visits. These types of files do a number of different jobs such as remembering your product preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. These “cookies” are divided into the following categories:

Shopping Bag

These cookies are essential in order to enable the site to provide services you have asked for such as remembering your shopping bag items.

Google Analytics

This type collect anonymous information on how people use the site and the data is merged with other users to enable us to improve how the site operates. For example we utilise Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation, shopping experience and marketing campaigns. The data stored by these cookies never shows personal details from which your individual identity can be established.

Functionality Cookies

These remember choices you make such as language, search parameters such as size, colour or product line. These can then be used to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. The information is also merged with other users on an anonymous basis to enable us to improve how the site operates. For example our Saved Items feature utilises a cookie to remember the products which you have expressed a wish to save whilst browsing our site.

Targeting Cookies or Advertising Cookies

These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember the websites you have visited and that information is shared with other parties such as third party affiliates/advertisers.